FSB got the 2022 event season off to a flyer with a hugely successful appearance at ICE London.
Led by our CEO Dave McDowell, who featured on ICE TV, the team showcased our latest sportsbook product developments and burgeoning retail offering.
Head of Retail Russell Colvin was on hand to take delegates through the ground-breaking facial recognition technology within our SSBT terminals. This was supplemented by a host of other retail features including multi-language support and deep linking banners.
#CurateTheWin was the campaign theme behind our ICE 2022 presence as we communicated the power and flexibility behind our platform offering. Watch our #CurateTheWin video.